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TAT Introduces Thailand’s Luxury Travel Package to Affluent South Korean Tourists
The Tourism Authority of Thailand (TAT) has released a luxury vacation package for wealthy South Koreans named “Amazing New Chapters: Discover Luxperience in Thailand.” The package includes round-trip business class airfare on Asiana Airlines and a five-night stay at the luxurious Siam Kempinski Hotel Bangkok for around 12,000 baht. The TAT’s marketing effort aims to attract high-spending visitors, those who plan to stay for an extended period, honeymooners, couples, millennials, and families to Thailand. Five-star hotels, premium rooftop bars, Michelin-starred restaurants, cruises, expensive vehicle rentals, private boats, and helicopter tours are part of the Discover Luxperience initiative, which is part