Etro Residences Phuket Sets New Island Price Record
Etro Residences Phuket has made a remarkable debut, setting a new benchmark for luxury real estate pricing on the island. Located within the prestigious Gardens of Eden beachfront development in Bangtao, the ultra-limited collection achieved THB 830,000 (approximately USD 26,350) per square meter, the highest price ever recorded in Phuket.
The record pricing places Etro Residences Phuket at more than four times the island’s branded residence average, immediately positioning the project as the most exclusive residential offering in the market.
Immediate Market Response Following January Launch
Launched on 10 January 2026, demand for the ETRO-branded residences was swift and decisive. Within just three days, 25% of the project’s eight bespoke homes were sold, highlighting a strong appetite among global buyers for ultra-prime, design-led beachfront residences in Phuket.
According to C9 Hotelworks, Phuket’s average branded condominium price stands at THB 197,745 per square metre, increasing to THB 212,113 per square metre in the prime Bangtao–Kamala corridor. Against these figures, Etro Residences Phuket’s pricing underscores its exceptional positioning at the very top of the island’s residential market.
A First-of-Its-Kind Fashion-Branded Residence in Thailand
Etro Residences Phuket marks several industry milestones. It is ETRO’s first branded residences project in Asia and the first international fashion-branded residential development in Thailand.
Developed by Amal Development in partnership with The One Atelier, the project comprises just eight ultra-exclusive residences, including spacious three-bedroom homes and a single statement penthouse. Each residence reflects ETRO’s heritage of craftsmanship, bold design language, and distinctive aesthetic.
At the official launch event in Phuket, Ravi Chandran, Vice President of Corporate Affairs at Gardens of Eden; Fabrizio Cardinali, CEO of ETRO; and Michele Galli, CEO of The One Atelier, formally presented Etro Residences Phuket to guests and stakeholders.
Ultra-Prime Specifications and Bespoke Interiors
The three-bedroom residences span approximately 220 square metres, with pricing reaching THB 182.6 million (USD 5.8 million). Each home features open-plan living spaces, private plunge pools, expansive sea-view terraces, and fully curated ETRO Home furnishings.
Penthouse Living at the Highest Level
The project’s crowning penthouse offers 415 square metres of double-height living space, complemented by a private rooftop infinity pool and uninterrupted panoramic views of the Andaman Sea.
All residences include bespoke design elements and materials not found elsewhere in Phuket, including green marble, teak wood flooring, Schüco double-glazed windows, custom ETRO furniture and décor, and dedicated private parking.
Gardens of Eden Continues to Build Sales Momentum
Yana Chuvalova, Director of Sales and Marketing at Gardens of Eden, said:
“Achieving a new island price record so soon after launch is a powerful endorsement of our vision for Gardens of Eden. Etro Residences Phuket represents a rare convergence of global fashion, design excellence, and Phuket’s most desirable beachfront location, and the market response has exceeded our expectations.”
Gardens of Eden spans 13.4 hectares of prime beachfront land, located just 50 metres from Bangtao Beach. With THB 4.9 billion already secured in sales and future phases driving increasing international demand, the development continues to elevate Phuket’s reputation as a global destination for luxury branded residences.
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