London rents now consume 40% of income.
The dynamics of London’s rental market paint a complex picture of affordability challenges and regional disparities. While the average rent in the capital remains significantly higher than in other parts of the country, it’s important to delve deeper into the factors driving these discrepancies. London’s status as a global financial hub and cultural epicenter contributes to its allure, attracting a diverse population seeking opportunities and experiences. However, this influx of residents also intensifies competition for housing, driving up prices in an already constrained market. Historically, the supply of housing in London has struggled to keep pace with demand, leading to