
Why Asian Brokerages Must Wake Up to AI Now
Why Asian Brokerages Must Wake Up to AI Now As AI continues to reshape global industries, the real estate sector—particularly in Asia—faces a pressing choice: adapt or fall behind. While some tech-savvy firms in the West are already leveraging AI to gain an edge, many Asian brokerages remain cautious or unaware of the technology’s transformative potential. The Wake-Up Call A recent HousingWire article warns that brokerages globally are “sleeping” on AI—and Asia is no exception. From listing optimization and lead qualification to hyper-personalized client service, AI isn’t just a future tool. It’s a present-day advantage. In markets like Singapore, Hong