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Why Asian Brokerages Must Wake Up to AI Now

Why Asian Brokerages Must Wake Up to AI Now As AI continues to reshape global industries, the real estate sector—particularly in Asia—faces a pressing choice: adapt or fall behind. While some tech-savvy firms in the West are already leveraging AI to gain an edge, many Asian brokerages remain cautious or unaware of the technology’s transformative potential. The Wake-Up Call A recent HousingWire article warns that brokerages globally are “sleeping” on AI—and Asia is no exception. From listing optimization and lead qualification to hyper-personalized client service, AI isn’t just a future tool. It’s a present-day advantage. In markets like Singapore, Hong

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Asia’s Real Estate Pivot: Trends Reshaping 2025

Asia’s Real Estate Pivot: Trends Reshaping 2025 Asia’s property markets are undergoing a dynamic shift in 2025. Influenced by global economic pressures, sustainability goals, and changing investor expectations, the region is adapting rapidly. According to Emerging Trends in Real Estate® 2025, a joint report by PwC and the Urban Land Institute, the landscape across Asia-Pacific is being redefined by several key factors. 1. Flight to Quality: Core Assets Gain Ground Investors are favoring prime assets in stable cities like Singapore, Tokyo, and Sydney. The current risk-averse climate has made institutional investors more selective, focusing on properties with long-term value, stable

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