Thailand’s Luxury Property Market Booms with Foreign Investment
Thailand is fast becoming Asia’s top destination for luxury real estate. Developers are focusing on wealthy foreign buyers through branded residences in cities like Bangkok and Phuket.
Branded Residences: A Growing Trend
The Thai property market is shifting. More developers are partnering with famous global brands to create high-end living spaces. These branded residences offer exclusivity, quality, and strong appeal to image-conscious buyers.
In 2024, Thailand led Asia’s branded residence sector. The country held 23.3% of the regional market, valued at US$266 billion. Bangkok and Phuket stood out as major hubs. Over 68,000 units were sold, showing an 11% rise from the previous year.
Rising Demand from Overseas Buyers
Foreign investors are driving the luxury boom. Since international tourists returned in late 2022, sales via property consultant CBRE have surged by over 200%.
Buyers from China, Hong Kong, Taiwan, Myanmar, Singapore, Japan, Russia, the UK, France, and Germany are active. They are attracted by Thailand’s investor-friendly policies. For instance, foreigners can own up to 49% of units in condominiums. The country also offers appealing visa programs and excellent international schools.
Iconic Projects Redefine Luxury
Top developers are raising the bar. One example is the Porsche Design Tower in Bangkok. Units there can reach THB 1 million per square meter, or about USD 33,000. This skyscraper blends luxury and branding to attract wealthy buyers.
Other standout projects include:
- Tri Vananda in Phuket, a wellness-focused community tied to La Prairie.
- The Gardens of Eden, designed by award-winning architect Martin Palleros.
Spotlight on Resort Destinations
Phuket remains a favorite for luxury property seekers. The island features 4,771 branded units across 26 developments. Russian buyers, in particular, are seeking second homes there. As a result, foreign investment in Phuket’s residential sector jumped by 93%.
One notable development is Central Group’s upscale condo project near Bang Tao Beach. Prices start at 12 million baht. These homes offer hotel-style services, ideal for long-term stays.
Bright Outlook for the Luxury Market
Thailand’s luxury property scene is gaining global attention. More premium projects are expected as foreign demand keeps rising. The country’s central location, strong infrastructure, and welcoming investment climate all support continued growth.
In short, Thailand is on track to remain Asia’s leader in luxury branded real estate.
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