Investors scoop up luxury properties amid boom in branded real estate in Southeast Asia
Branded residential schemes are propping up the real estate sector across Southeast Asia as brand association boosts buyer confidence in construction quality and amenity offers Luxury hotel chains like Four Seasons and Ritz-Carlton promise five-star living for investors with capital to spare. There are currently 500 branded residential property schemes worldwide and Savills research shows this residential sector boasts a 170 per cent growth over 10 years. With 100 new schemes in the horizon, property gurus share an optimistic outlook despite the current recession brought on by the pandemic. Thailand, Vietnam, and the Philippines account for the majority of branded